I’ve been responsible for curating tones of voice, brand guidelines, scripts, white papers, social media, website rewrites, content plans and strategy, UX copy, blogs and straplines—bringing ideas to life with words.

If you’ve got a copywriting project you’d like me to help with, please use the contact form or get in touch here.

Scroll down for a list of projects I have worked on—if you have any questions regarding my work feel free to reach out.

Freedom Fit Outs

Website design, build & copywriting.

www.freedomfitouts.com

Aerial view of a landscaped yard with a small pond, trees, and pathways, with parked vehicles and workers, overlaid with contact information and company description for Platinum Tree Solutions.

Platinum Tree Solutions

Website design, build, copywriting & logo.

www.ptsballarat.com

Domo Insurance

UX Copywriting for Domo’s ‘Client Lounge’. The client wanted a modern app to revolutionise the clunky insurance platform where customers would check and approve policies. To view the platform please contact for login details.

www.domo.insure

Upside

Three smartphone screens displaying an app promoting earning rewards for dining out, filling up gas, and weekly shopping. The first screen says, 'Earn when you dine out.' The second says, 'Earn every time you fill up,' with a faucet and drop icon. The third says, 'Earn on your weekly shop,' showing a hand holding a red bell pepper at a grocery store.

Copywriting for a 100+ page brand guidelines document for Upside. See below for sample.

Download PDF

A minimalistic illustration of a woman sitting in a cross-legged yoga pose with her hands in a prayer position, on a green background. Accompanying text reads, 'Where rise & shine meets get up & go,' with a small label 'Residents Amenities' at the top.

Aveline House

Brochure design, copywriting & logo.

Download PDF

Website homepage displaying a house with a wooden exterior and a chimney, under a cloudy sky, with navigation menu options and contact information at the top, overlaid by large text reading 'Clifton Roofing'.

Clifton Roofing + Cladding

Website design, build, copywriting & logo.

www.cliftonroofingcladding.com

A promotional graphic showing a laptop through which a legal entities and tenants management system is visible, with text reading 'From FinTech idea to payment innovation.'

Monavate

Managed UX copywriting for Monavate's main dashboard, while ghostwriting articles and trend reports.

Monavate — Creating People-First Digital Payment Solutions
Monavate — Future Proofing Web Architecture

Swift Education

Website design, build, copywriting & logo.

www.swifteducation.uk

Eero Design

Magazine titled 'Autumn/Winter 2021/22' featuring top trends and tips on a white surface with shadows.

Series of eBooks and design materials for the London-based architectural design studio Eerospace. Highlighting the company’s knowledge of interiors and structure.

Download PDF

Aerial view of a modern, multi-story residential building with a gray roof, brick walls, and large windows, with greenery and a sidewalk in front.

Brandlind

Copywriting and branding for a London-based property developer. Work included investor guides, fact sheets, brochures, logo development, floorplan designs and renders.

Download PDF

Chrono24

Working with the luxury German watch retailer, Chrono24, I helped craft the concept of their Father-Time campaign. The campaign encouraged their audience to 'Be Timeless' in their approach to purchasing watches. My work included scripting the video and creating social copy that was displayed alongside the advertisement.

Deloitte

I worked with Live Union on a 100-page pitch deck that resulted in them receiving the design tender for Deloitte's 2024 Experience Transformation. My work included the copy, general editing and proofreading. For a copy of the pitch deck, please get in touch.

Close-up of multiple cars parked in a dealership lot, showing the front ends and colorful details.

Star Global

I worked with the Global Creative Director on a comprehensive global rebrand while managing copy, content, blogs, scripts, whitepapers and trend reports for clients across the SaaS, AdTech, MarTech, and FinTech sectors.

ARTICLES

Automotive & Mobility Blog — Retail Innovation
FinTech Blog—BNPL Services
Automotive & Mobility Blog—Fleet Management
Automotive & Mobility Blog—Younit Winora Group
MedTech Blog—Drug Dosing Product Design
MedTech Blog—eGyms
MedTech Blog—Johnson Fit

Compassiviste

Collage of various nature and urban scenes, including trees, mountains, birds, people working in a field, and a small gift box, with additional abstract and artistic elements.

Led Compassiviste’s creative output, overseeing their blogs, website design, UX and copywriting. Managed a team of freelancers to deliver content across all digital platforms using a CMS. I proposed and wrote blog content, guided the design and development of the charity's app, and ensured all tech platforms aligned with the charity’s mission and user needs.

Advanced Nutrition

Copywriting and design work for an Australian nutrition company. Included 40 easy-to-read, concise medical documents that were given to patients.

Download PDF

Aerial view of a city skyline with tall skyscrapers and buildings at dusk.

Chain IQ

Rewrote the website for Chain IQ, a Swiss procurement services company. Using feedback from stakeholders, I created copy that was compelling and articulated the unique procurement offering that made Chain IQ an industry leader.

Download PDF

Sokin

Copywriting and brand positioning for Sokin’s home page, focused around their ‘Payments for the Global Stage’ concept.

www.sokin.com

Meta

A newspaper advertisement featuring a quote about Facebook helping a food business expand from food truck to nationwide. Shows a photo of two people smiling in front of a food truck and a display of numerous jars of Rivesci chili sauce. Also has a hand holding one jar on the right side of the ad.

Working with Grayling's Creative Director on Meta's first EU campaign, I helped managed the copy and content strategy for a campaign surrounding a new EU/US Data Agreement, including the creation of over 5,000 print, online, and social media assets.

Download PDF

National Grid

I was tasked with writing six audio scripts for an immersive experience for National Grid's top 120 leaders. Each script was centred around the businesses’ key pillars, which I connected to inspiring, real-life examples. I have worked with the agency on this project for several years now.

SCIEX

I researched data from the SCIEX marketing team to prepare several keynote speeches that would be used for SCIEX's audience of science and math professionals. Please get in touch for other SCIEX script videos.

A smartphone displaying a home Wi-Fi app interface next to a set of four modern audio speakers arranged on a red background.

Vodafone

Working closely with London-based CX company, Hellon, to create the UX copy for Vodafone’s new ‘Ultra Hub’ app. The app featured over 150 pieces of original copy to help facilitate the installation of new WiFi routers.

Download PDF

Professional business people smiling and shaking hands at a corporate event

ALS International

Designed and wrote the copy for ALS International's company overview document.

Download PDF

Screenshot of a website homepage with a split design. The left side shows a woman with dark hair smiling, wearing a green floral shirt, arms crossed, against a dark red background. The large red text says "Win" with smaller red text below reading "Faster payouts = faster growth." The right side features a man with glasses and tattoos, with his hand on his face, against a dark green background. The text over his side says "Win" with a subtitle: "When sellers grow, platforms grow." The top navigation includes links: Sellers, Platforms, About, Get in touch, Login, Apply now, and a toggle switch labeled "Sellers" turned on. The website appears to be for Storfund.

Storfund

Copy rewrite for Storfund's home and pricing pages, brief from Pebble Studios.

Download PDF

ISAAC KIRBY